Common Problems in Live Music and Nightlife
Unreleased Music Leaks Before You Do
Setlists, surprise guests, and unreleased tracks get posted in real time. One phone in the front row can turn a debut into a leaked clip before the set is even over, and the mystique artists and venues work hard to build is gone with it.
Phones Kill the Energy in the Room
Fans are physically present but mentally elsewhere - scrolling, filming, and posting instead of connecting with the performance. Throwback nights lose their era, dancefloors lose their edge, and the room never fully locks in.
Viral for the Wrong Reasons
Unflattering footage of your venue, crowd, or production gets posted without context, and exclusive mashups and edits get lifted and reposted. One bad clip can undo months of brand building.
A lockable phone pouch for live music is a padded neoprene case that seals a guest's own phone shut for the length of the show. Fans slide their phone in, press the magnetic catch, and keep it on them - it only opens with the Before The Internet Unlocker. Clubs, festivals, and touring artists go phone-free without confiscating a single device, and nobody on your team is holding a box of other people's phones at the end of the night.
Based on data from past Before the Internet events, a phone-free policy with our pouches leads to a 2.2x increase in bar sales.
Events report up to 93% reduced phone usage with our customizable phone pouches.
What Changes When Phones Are Locked
Fully Present Audience: when phones go away, fans engage with the show instead of filming it.
Exclusive Music: what plays at the show stays at the show, until you decide to release it.
No Bootlegs: cameras and microphones are sealed, so surprise moments and new material stay offline.
Brand Control: you choose what gets recorded in your room and what gets shared from it.
Bar Revenue: a consistent, data-proven lift when the night is phone-free.
Ways To Use
For Artists & Touring
Multi-date and multi-city rental packages travel with the tour, so the same inventory covers every room on the run.
Protect unreleased music and keep the setlist off social media from the first date to the last.
For Venues & Clubs
Host phone-free nights, or lease pouches long-term and build them into your regular programming.
Artists notice, bookings improve, and bar revenue lifts when the room is phone-free.
For Festivals & Promoters
Priced by unit count and run length, with pouches built for outdoor conditions and standing crowds.
Custom branding is available, so the pouch itself becomes part of the activation.