On a relentless mission to reconnect a disconnected world
Our Philosophy
You may be wondering- why don't you just take phones? Does this actually work? Short answer- absolutely.
The Brain Science
Friction Over Restriction
Every time you check your phone, your brain gets a tiny hit of dopamine, commonly referred to as a dopamine loop;
notification → check → reward.
That loop trains you to reach for your screen as a habit, the same way you put on shoes before you leave the house.
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By adding a bit of friction; a.k.a. the pouch, we interrupt that cycle just long enough for your brain to look up and ask,
“What else is here?”
So- why not just take them?
Or lock them up?
We've all lost our friends in a crowd at a bar, been waiting on an important email, or left our kids at home with a babysitter. When people don't have phone access, it triggers the same areas in the brain as 2
